The Recreational Vehicle Industry Association (RVIA) recently wrapped up shooting for a photoshoot in Elkhart, Indiana, with the shots scheduled to be used on the new GoRVing.com website next year.
RVIA is launching a new "AWAY" campaign that is designed to get more families interested in RVing. The industry group asked RV manufacturers to donate a few vehicles of different types so that they could be incorporated into the advertising material.
Utilizing a space at Eby’s Pines RV Park and Campground, the group collected shots of the vehicles at different campsites over three days. When the site goes online, the photos taken on the day of the shoot will be used to launch a "virtual tour" feature on the website. Interested travelers will be able to log on and see different floorplans from various types of RVs, so they know what options they have.
"This final production shoot for the new campaign provided the detailed online imagery to complement the emotional appeal of the new 'AWAY' ads," said RVIA vice president of public relations and advertising James Ashurst. "RVs have evolved significantly in recent years, and it’s essential that the new Go RVing website showcase the array of choices now available to the consumer."
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