What’s Different about RVNN.TV?
You Connect With Involved Consumer Audiences in areas beyond RV’s!
Consumer Behavior is Shifting with Technology
Advances in technology have allowed consumers quick and easy access to information. As consumers use technology to gather information, often times for purchase decisions, their expectations have grown. Consumers want relevant, credible information at their fingertips and the opportunity to interact with peers and thought-leaders as the gather it! New media is delivering on the consumer needs.
RVNN.TV Delivers the New TV Experience
RVNN.TV is an Internet-delivered TV network, dedicated to the World of RV’s. “Over-the-Top” video technology, delivers full motion video content in either live or video on demand without computer equipment, on the consumer’s flat screen TV. The technology backed by Google, Wal-Mart, and major TV set manufacturers is gaining momentum in retail outlets as “Internet enabled TV”. Today, you can find RVNN.TV using Roku and Boxee set top converters, Google TV, and on Samsung Internet enabled flat screen TV’s. It is forecast that 60% of households will be have internet enabled televisions by 2013. And of course, existing PC or laptop computers can also tune in.
RVNN.TV Embraces Consumer Interaction
The value of a connection when a consumer chooses to participate is infinitely higher than that of a passive action, like viewing a commercial. And as people increasingly opt for free, timely, valuable information—creating a dialogue is key. RVNN.TV not only offers a wide variety of programming content that is free to the consumer, it offers unprecedented audience involvement through familiar tools like text messaging (SMS) and Skype, and is fully integrated with social media tools such as Twitter and Facebook.
RVNN.TV Dedicated to Quality Programming
RVNN.TV provides information and community on the World of RVs – products, services, and lifestyle. Programming Highlights
Want to Learn More About the Recreational Vehicle Industry?
It’s hard to imagine a consumer product industry with more variety: travel trailers, fifth wheels, folding campers, pickup campers, Class C, on up to Class A motor homes. An option for every consumer budget.
It’s also difficult to find a consumer product with stronger self-generating aspirational drives towards improvement and upgrades. And of course, that desire is influenced by other consumer products, especially consumer electronics and packaged entertainment. And, unlike other high dollar purchases, it’s an investment that benefits the entire family. Learn More about the RV Market Demographics
