RV Industry Trends

RVers have great demographics:

Typical Rver is married, mid 5s homeowner with annual household income of $72,000. Have high ownership rates of other outdoor recreational vehicles (boats, ATVs, snowmobiles, trucks, motorcycles…) Source: www.rv.net/orn/rv_industry

Approximately 8.3 million American households own an RV — a 16 percent increase since 2001 and a 64 percent gain since 1980.

Population and demographic trends favor long-term RV market growth.

Buyers aged 35-54 are the largest segment of RV owners. The demographic tidal wave of prime RV buyers remains strongly in the strongest RV ownership age groups. Every day, 11,000 Americans turn 50, and begin to make lifestyle decisions as boomers nearing retirement. RV sales will rise as aging baby-boomers continue to enter the age range in which RV ownership is highest. The number of consumers aged 50 to 64 totals 57 million — 38 percent higher than in 2000. One-in-10 vehicle-owning households in that age group own at least one RV.
Source: 2005 University of Michigan study commissioned by RVIA

The fastest growing group of RV owners is young people 18-34.

RVs are increasingly attracting young buyers. Products such as sports-utility RVs, as well as the Go RVing campaign, have helped attract younger buyers. Sources: 2005 University of Michigan study commissioned by RVIA , US Census data.

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